The Gatsby Effect


The Great Gatsby, as a novel, and the multiple movie incarnations that have since been made leave a certain effect on people even after the movies have come out. The following months people become almost obsessed with the 1920s, the overall culture, the music, the fashion, flappers and people want to learn The Charleston. Jazz that may have otherwise not even be on the radar of youth generation suddenly becomes alluring and exciting.


What is the great allure of the 1920’s? Like the movie says, it was a time of restlessness. Before the great Stock Market crash and WWII, people had nothing to do so they all they did to fight boredom was to party. The excitement of the bootlegger era when access to alcohol was illegal and a new music form known as jazz was exciting and seemed as scandalous and modern as hip hop and Lady Gaga is to us today.


There is something about the general fashion as well. If you had money, the time of the Art Deco movement, inspired from the Cubism artists, created interesting and intricate designs from geometric shapes that created a sense of luxury before the modern movement and minimalism took over. Men wore suits and phrases like “Pull your pants up” were unheard of. Women wore sequins and rhinestones on a regular basis. Wearing fur stoles was considered fashionable. It was the time of Coco Chanel, short hair, and Josephine Baker.


And although the novel itself was a tragedy in nature, it inspires a nostalgia for the vintage that simply can’t be ignored. Although the Gatsby Effect will eventually subside, for the time being enjoy the jazz, read the novel, got to The Great Gatsby theme parties and do The Charleston ‘til you drop.



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